Last week Google claimed that the company is going to change the way it runs - dramatically. The engineers are told to focus more on refining the core search engine and existing products, rather than releasing the new offerings. Also that all products currently in development stages are to be made features of some other products, not individual ones.

“Features, not products” is the name of campaign started this summer by Google co-founder Sergey Brin. The goal is to stop bulk product releases which confuse Google users instead of serving as valuable tools for IT-related activities.

Over tha past 24 months more than 50 different Google products have made a mess among common users, and internally between Sergey Brin and others:

I was getting lost in the sheer volume of the products that we were releasing.

The surveys showed that only about 6 products from out 50 existing and 35 listed on the “More Goole Products” site are mainly recalled by Google users. So aren’t all those product releases just a wasted of resources? I am not to judge it but as a company made the decision to put lid on new products creation this point of view seems to be close to truth.

Google has made blog pinging possible, with the rrecent launch of their Google Blog Search Pinging Service. Common to Google Sitemap Pinging Service this is a quick and easy way for bloggers to notify Google about the recent changes made. Having an RSS/Atom/XML in your blog you could easily make it visible for Google Blog Search (as well as other search engines because Google claims to share this information with them) by submitting your blog URL.

The blog URL should be re-submitted as often as new content appears in your blog, though this process could be automated with Google Blog Pinging API

Google Code Search allows you to search within code on the web - amazing well.

Here is the description from the about information page:

Google Code Search helps you find function definitions and sample code by giving you one place to search publicly accessible source code hosted on the Internet. With Google Code Search, you can:

Use regular expressions to search more precisely
Restrict your search by language, license or filename
View the source file with links back to the entire package and the webpage where it came from

Check out the official discussion on Google Groups.

It’s so big, you won’t even need Google Maps to find it. Internet search engine Google Inc. has a new home in New York: a 300,000-square foot, three-floor office that covers a Manhattan city block.

The company welcomed its 500-plus local employees to the office Monday, its first official day of business.

The new office will be Google’s largest advertising sales hub, but will also house other operations - it’s new location is at 111 Eighth Avenue.


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