David Szetela at Search Engine Watch Posted a great piece on PPC Content advertising – I highly suggest SimpleSEM readers check it out:

The Content Networks of the big three PPC services Google, Yahoo and Microsoft have grown fast and big in the last few years, and I’ve seen data that says the available click inventory, for most advertisers, is bigger, and growing faster, than that available through the search networks.

This means that many advertisers, who have watched their competition and click prices grow over the past few years, could be tapping into a source of clicks where there’s less competition and lower click prices.

Click to read the full article: PPC Content Advertising: The Latest Tips and Best Practices – Search Engine Watch SEW