Wonder what brand could be named #1 in the world? Well, even if you’re not that interested in brands it’s always exciting to know who is considered to be the best in this or that area.
Google was proclaimed the World’s Top Brand according to the BRANDZ Top 100 research published by U.K. consultant Millward Brown Optimor this week. While the last year survey placed Google on the 24-th position, in 2007 it became number 1!
The BRANDZ Top 100 criteria of brands ranking was Brand Value, which was calculated in 3 steps:
- Establish a company’s intangible earnings and allocate them to individual brands and countries of operation, based on publicly available financial data.
- Determine the portion of intangible earnings attributable to brand alone, as opposed to other factors such as price.
- Project the brand value forward based on market valuations, the brand’s risk profile, and its growth potential.
The Brand Value Change (77%) of Google for the last year is not the highest but is one of the top also. We believe the system of ranking based on the overall brand value is pretty fair and congratulate Google with being World’s Top Brand!!!