Professional SEOs follow only highly recommended and legitimate steps. There are some general practices that can ruin all of your efforts invested in optimising web page content to improve ranking. Many SEOs adapt these paractices as a shortcut of the success knowingly or unknowingly. Following are some genaral mistakes, SEOs commit.

While designing the websites, some SEOs avoid using unique and separate title for each and every page. Even many big SEO companies commit this very common mistake. Title of your web tells your human visitors and search engine crawlers about the information your page contains. If you don’t fix separate title for each web page, you miss the opportunity to use the keywords without suffocating your page content with keywords. On the other side there is no use of having same title on each page. Always try to make every page of your website important and different.

Many SEOs use JavaScript, Flash or image maps to make your website more attractive. This practice makes the navigation more complex and reduces the benefits of content optimization. Your navigation is just like a guide map for search engines because through navigation chart search engines go through various pages. If your navigation is inaccessible to search engines then there is no use of having several pages.

Many SEOs neglect the importance of using right keywords. Keywords should be used at the standard keywords density that is 2% of total words volume. Most of the SEOs don’t search the best keywords as a result of this they use wrong or irrelevant keywords. This mistake results in poor results of SEO. Though there are many online services like WordTracker and Google AdWords Keyword Tool to provide you keywords but it is better to develop own keywords.

Some SEOs avoid designing the sitemap for websites. Most of the search engines like sitemap in websites because it makes easy their searching job easy. It is better to have a proper sitemap and links to facilitate the visitors and search engines to go nay page of website. Even today, SEOs use the terms like “Click here” or “Go to this page” to direct the visitors to visit other web pages. Instead of simply using these terms, it is better to use keywords with popular phrases in links.

Certain pages of a websites may be more popular. Many SEOs alter most of the existing URLs without analyzing related aspects. If SEO changes URLs of those pages also, then it will adversely affect SEO ranking.