Check this out.

Looks like the MSN Adcenter had a bit of a hiccup this morning, and they have decided to pull it offline for the remainder of the business day. This was a unplanned outage and is not a good sign, especially for the efficacy of new technology platforms.

In the PPC world having your top 3 keyword bid management systems come down is wuite possible the worst thing that can happen – just ask Yahoo! why they decided to put the ole aginag Overture DTC finally to rest.