PPC or Pay Per Click advertising and SEO, Search Engine Optimization, are related as both pertain to traffic for a web site, use keywords, and search engine results pages. Traffic means users, visitors, customers, community, whoever browses your web site for information, goods, or services. Most web site owners are looking for more traffic or to promote sales and business through PPC advertising. SEO and PPC go hand in hand in a web site marketing campaign. Most PPC advertisements are used by web sites to drive traffic, advertise sales, special offers, announcements, and so forth either through placement in content advertisements or on search engine results pages.

Keywords are used in both PPC and SEO and research in keywords relates directly to user input at a search engine. Both SEO and PPC both are based on an interest in the results pages displayed by search engines. SEO seeks to have a web site rank high in the results of these pages, while PPC places ads directly on the same pages by bidding for placement. Both SEO and PPC use research in keywords and keyword combinations to create marketing strategies to drive traffic to web sites. While PPC is said to be quick and immediate, SEO takes time and works gradually. PPC is a much more direct method than SEO, and both have many varieties of application to consider when planning a campaign.

Search Engine Optimization and Pay Per Click advertising both evolved from the way users search for information and the algorithms used by search engines to rank sites. Many tools of analysis are common to each. The cost analysis is questionable. PPC can vary on the amount you are willing to pay for a position on the results pages. PPC can be very costly if you serve many ads for popular keywords. This has to be balanced against result or gain. SEO can be done oneself, or through a professional SEO agency. The costs on an SEO campaign also vary widely depending on quality, demand, and source. A lot of SEO work is outsourced on the internet these days. You may find an SEO firm who can create links, blog your site, promote in forums, or completely remix the basic structure to Web 2.0. A little creativity will also go a long way in this type of SEO and PPC work. SEO and PPC are increasingly seen as two sides of the same coin when it comes to internet marketing.