Inside AdWords blog has announced yesterday the expansion of Google Audio Ads beta. Those advertisers who are willing to take part in the test are welcome.
Among the Audio Ads advantages previous test results have claimed the high level of targeting along with simplicity of user interface and various options for detailed reporting.
The ads are delivered to over 800 stations in 19 top markets. The campaign settlement process is fast and easy. It takes several times less time and efforts then creating and launching traditional radio ads.
Must be interesting to check the product site for more details.