Good news both for publishers and those who want to expand their ads exposure. MSN has begun inviting customers to beta version of Microsoft Content Ads. Actually the invitation emails has already been sent to selected advertisers.

According to Microsoft representative the ads distribution is not limited to only MSN.com and will also spread to many other sites.

Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal.

Content ads will be as flexible as search ads utilizing geo- and demographic targeting, bidding tools and other conveniences.

So now advertisers and publishers can expect on a new big player on the contextual advertisinf scene and begin to use the pilot version of Microsoft Content Ads before it actually launches officially.