The way to dynamically insert keywords tin Google AdWord is widely known and used by many advertisers. Using a “{KEYWORD:} the end of title” syntax one can show the unique ad that uses exactly the keywords of search query.

But how can be dynamic keyword insertion performed in Yahoo’s Search Marketing advertising program (also called Panama)?

Found in WebmasterWorld forum, here goes the detailed explanation of the process of how to enable the parts of the ad copy to change to the terms being searched for in your Yahoo account:

1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.

2. Identify a campaign and click its link. The Campaign Details page opens.

3. Identify an ad group and click its link. The Ad Group Details page opens.

4.Click the Create New Ad link. The Create Your Ad page opens.

5. Decide whether to insert the keyword into the title or the description of the ad.

6. Enter the title and description of your ad. At the point in your title or description where you would like to insert the keyword, click the Insert Keyword link below the text field. {KEYWORD: DEFAULT_TEXT} will be inserted into your title or description, and you may then replace DEFAULT_TEXT with the keyword of your choice.

7. Enter the URL and ad name for the ad.

8. Click Save Changes.

9. In the Ad Group Details page, find the related keywords in the keywords tab.

10. Click the keyword link. The Keyword Details page opens.

11. Click the edit link in the Alternate Text field at the top of the page. The Enter Alternate Text dialog box opens.

12. Enter the alternate text to display.

13. Click Submit