While reporting about recent events of Google, Yahoo and MSN other search engines have undeservedly been left without attention. Meanwhile some significant changes have happen in Kanoodle. The company has acquired a famous domain name registrar Moniker.com and has separated search ads and content ads.

Kanoodle reconfiguration will take place under a parent company Seevast. So the Seevast management’s decision was to leave the search ads operate under Kanoodle brand and content-targeted ads will operate under Pulse 360 brand.

The purpose of such business division according to SeeVast CEO Lance Podell is to make a better focus on each business branch and to improve the streamline and quality of each business.

Podell considers the acquisition of Moniker to be the first move to introduction to other areas of online marketing. “You can envision a day when we either buy or build additional units,” he said.