Do you like to listen to the radio while driving your car? And what about the ads that you hear? Eric Schmidt, Google CEO, has his own opinion on what should those ads be. He suggests that radio ads should be targeted personally to each driver according to where he is located at the moment.
GPS-based ads delivery will probably be carried out with the help of dMark – Google’s $1.13 billion acquisition to automate radio advertising broadcasts. AdWords advertisers will be provided with even larger variety of ads delivery options.

Looks like time of in-car radio highly targeted personalized GPS location-based advertising is just around the corner.