Google Adwords added ‘tree’ and ‘candle’ borders to their sponsored listings that appeared for the three top Holiday search terms: Christmas = Trees, Hanukkah = One type of candle, Kwanzaa = Colored alternating candles. How cute and festive – we just wonder if it improved CTR? That was the goal right? Leave it up to a bunch of PHD’s to celebrate the holidays quantitatively and qualitatively on top – LOL.

Thanks KB for the tip!


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